World of Warcraft: Cataclysm is Upon Us

Just when you thought you had your World of Warcraft addiction under control comes the release of Blizzard Entertainment’s most ambitious expansion pack to date: Cataclysm. More lost jobs, divorces, sleep deprivation, and disappointed family members ahead:

WORLD OF WARCRAFT®: CATACLYSMâ„¢ IN STORES NOW

Highly anticipated third expansion to the critically acclaimed massively multiplayer online role-playing game launches around the world this week

IRVINE, Calif. — December 7, 2010 — Blizzard Entertainment, Inc. today announced that World of Warcraft®: Cataclysmâ„¢, the highly anticipated third expansion for the world’s most popular subscription-based massively multiplayer online role-playing game, is now on sale in stores throughout North America, Europe, Argentina, Chile, Russia, Southeast Asia, Australia, and New Zealand, and will be available beginning December 9 in Korea and the regions of Taiwan, Hong Kong, and Macau.

The expansion can now be purchased at retail stores on DVD-ROM for Windows® XP/Windows Vista®/Windows® 7 and Macintosh® at a suggested retail price of $39.99 USD. A special Collector’s Edition packed with bonus items is also available exclusively from retailers for a suggested retail price of $79.99 USD. World of Warcraft: Cataclysm is also offered as a digital download through Battle.net® account management (www.battle.net/account/management) for $39.99 USD.

(Cataclysm adds an incredible amount of new content for players to explore, revitalizing the game world and building on everything we’ve learned since World of Warcraft launched over six years ago,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. (We thank all of our beta testers for helping make this our best expansion yet, and we’re looking forward to seeing everyone in the new Azeroth.”

In World of Warcraft: Cataclysm, the corrupted Dragon Aspect Deathwing has returned, and the world has been reshaped by the devastation left in his wake. In an effort to survive the planet-shattering cataclysm, two new playable races — worgen and goblins — join the struggle between the Alliance and the Horde. Players can now begin their journey to the new level cap of 85, discover newly revealed locations, acquire new levels of power, and come face to face with Deathwing in a battle to determine the fate of the world.

For more information on World of Warcraft: Cataclysm, visit the official website at http://www.worldofwarcraft.com/cataclysm/.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twelve #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.