The Lord of the Rings Online Revenues Tripled

Much like DDO’s free-to-play success, The Lord of the Rings Online’s conversion to the free-to-play model has met with immediate returns, with revenues tripling for the titles, according to Adam Mersky and Kate Paiz speaking with TenTonHammer. Gamasutra takes notes:

Turbine Director of Communications Adam Mersky mentioned the revenue increase in an interview with the TenTonHammer podcast, where he compared the results to those for Turbine’s Dungeons and Dragons Online. That title saw revenue increase 500 percent shortly after it went free-to-play in 2009.

In the same TenTonHammer podcast, Executive Producer Kate Paiz also pointed out that the free-to-play revenue model has increased the player population and level of activity in the game world.

“We are super-pleased with how so many of our players have responded fantastically,” said Executive Producer Kate Paiz. “We’re getting so many new players in and the world feels alive and vibrant.”