South Park: The Stick of Truth Needs to Sell 2 Million to Break Even

Thanks to a small snippet in a Gamasutra article on THQ’s current financial situation and strategies, we learn that Obsidian’s upcoming South Park: The Stick of Truth needs to sell no less than 2 million copies just to break even. And this is apparently one of THQ’s low-cost investments:

THQ will focus now on breaking even on a title-by-title basis by releasing low-cost triple-A titles, such as Obsidian Entertainment’s South Park: The Stick of Truth, which will release next March.

South Park requires a relatively smaller investment than other titles due to its simple animation. That project’s break-even point is also 2 million units, though the publisher believes it can sell well above that, THQ told Pachter.

To be honest, I’m having difficulties to reconcile that kind of budget and sales expectations with what we have seen so far, but then again, I guess a lot of the budget might have gone into the marketing.

Thanks to the Obsidian Entertainment forums.