New Star Wars: The Old Republic Publishing Agreement Reached

This isn’t too relevant from a consumer standpoint, though it’s interesting for those keeping an eye on the general business side. EA BioWare sent out a press release late yesterday evening notifying us that they and LucasArts have renegotiated the publishing deal for their upcoming MMO Star Wars: The Old Republic, with a certain number of publishing and marketing responsibilities shifting to EA.

EA AND LUCASARTS ENTER INTO NEW GLOBAL PUBLISHING AGREEMENT FOR STAR WARS: THE OLD REPUBLIC

Groundbreaking MMORPG from Legendary Developers at BioWare Set for Global Launch in 2011

REDWOOD CITY, Calif. November 10, 2010 Electronic Arts Inc. (NASDAQ: ERTS) and Lucasfilm Ltd, announced today an updated global publishing agreement for the highly anticipated massively multiplayer online videogame Star Wars®: The Old Republicâ„¢. With this new agreement, certain publishing, marketing and distribution responsibilities previously designated to LucasArts will shift to EA, so that all publishing, marketing and distribution responsibilities can be centralized for efficiency. Lucasfilm will continue serving as a key partner, collaborating on design and marketing, and as a licensor of the property. Star Wars: The Old Republic is designed to redefine the MMO category by introducing BioWare’s signature storytelling and rich, emotional human performances to the genre. Financial terms were not disclosed.

Star Wars: The Old Republic is one of the most highly-anticipated videogames of 2011, winning over 60 awards at industry tradeshows around the world including the Electronic Entertainment Expo in Los Angeles and Gamescom in Cologne, Germany. The game is breaking new ground in the genre by building on the traditional MMO gameplay pillars of combat, exploration and character progression, and adding a fourth dimension to the experience story. In Star Wars: The Old Republic, players will explore an age thousands of years before the rise of Darth Vader when war between the Old Republic and the Sith Empire divides the galaxy. Players choose to play as Jedi, Sith, or a variety of other classic Star Wars roles, defining their personal story and determining their path down the light or dark side of the Force. Along the way, players will befriend courageous companions who will fight at their side or possibly betray them, based on the players’ actions. Players can also choose to team up with friends to battle enemies and overcome incredible challenges using dynamic Star Wars combat.

For more information on Star Wars: The Old Republic, please visit http://starwarstheoldrepublic.com, follow the game on Twitter at http://twitter.com/swtor or (Like) Star Wars: The Old Republic on Facebook at http://facebook.com/starwarstheoldrepublic.