Namco Bandai Talks Dark Souls II Marketing

Judging by what Namco Bandai PR director Lee Kirton told Official Xbox Magazine at a preview event, Namco is going to take a marketing gamble on Dark Souls II, and spending a lot more resources on it in the hope of attracting a wider audience. There’s no words on the game design, so hopefully that means the team at From Software hasn’t been influenced by this decision:

“The good thing this time round is we’re investing more in it from a marketing perspective,” Kirton told OXM at a preview event in London today. “With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We’re treating this as a massive, massive triple-A title.”

“We’re going to go guns-blazing with it, and hope to God that it works,” he continued. “We’re going after people who love and adore Dark Souls, while hopefully widening the net a little. I’m not saying that every Skyrim player’s going to be jumping on Dark Souls, but it would be nice if some of them did. It’s a different game, sure.”