Bill Roper Article & Interview

Frictionless Insight had the chance to sit down with Blizzard Entertainment’s Vice President, Bill Roper, and ask him several questions about Blizzard, his personal life, and gaming in general. A teaser:

For the launch of Warcraft III, Blizzard sent its development team to various retail outlets to sign autographs. At one event, Blizzard sent 45 staffers to sign games and answer questions. These events are a rich source of anecdotes for Roper. He tells the story of a fellow who, after waiting in the long line, showed up with two copies of Warcraft III for Roper to sign. The first was for himself. The second was for a co-worker who said he didn’t feel like standing in line and asked his colleague to do it for him. Roper laughs, (I signed it something like, ‘˜To the lazy co-worker, you owe this guy.'”