Asheron’s Call E3 Interview

The AC Vault has conducted an interview with Turbine’s Jessica Mulligan, asking the executive producer quite a few questions about the Asheron’s Call franchise at E3. An excerpt, as usual:

Q: What are your plans to introduce more players to the game?

A: Well, the expansion pack will get the game back on store shelves; we consider that a key to helping get new blood into the game. In addition, we will be able to duplicate and ship out hard copies of Asheron’s Call ourselves, which can soon be purchased from our online store. Currently, just so you know, you can purchase downloadable copies of the game, and CD keys as well.

We recently hired a marketing consultant while we look for our own marketing director. He is here at E3 establishing relationships with companies that we hope to help promote our games. I am very aware of the importance of making the game visible in the market and we are working on that. We will also start advertising online sometime this summer or fall, around the time we transition billing from Microsoft to our own site.

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